Advertising Design Industry - A Great Choice for Young People

The general trend among many young people today is to choose a career path that is dynamic and creative, strongly reflecting their personal style. Young people not only want to be creative in their own space, to express their thinking, abilities, and personality, but also want to access new knowledge and advanced technologies in many fields. The design and advertising industry is one such field.

Graphic design is an important part of the advertising design industry

Diversity, dynamism, and novelty in Design & Advertising

Design & Advertising offers you a free, dynamic, and diverse working environment with exposure to many different clients and especially makes you feel attracted by constant novelty and change. But to experience these "distinctive flavors" in the industry, you must be continuously dynamic to fit the diversity of the field.

To become a specialist in advertising design, you must start with the basics of advertising and design. The first thing you need to understand clearly is what graphic design is. Simply put, graphic design is the creation of products used in printing. Some graphic design products include posters, catalogues, various boxes, introductory books, magazine covers, etc. To create such products, designers need not only basic art knowledge and proficiency in graphic software but also solid knowledge in other fields such as marketing, communication, and the market.

And most importantly, to advertise a product, you must understand the product very well. From product information, you analyze brand identity, brand value, and its position in the market compared to similar products, based on which you come up with suitable ideas. Advertising designers do not just create new products but also have ideas to make old products more attractive and appropriate. Therefore, if you decide to pursue advertising design, you should have qualities such as self-learning ability, creativity, software skills, communication skills, and always keep up with new trends.

Businesses and media and advertising corporations are always ready to offer attractive salaries along with high benefits to attract professional designers. A designer working for an advertising design company with a salary from 600-1,500 USD/month plus overtime work with total income over 2,000 USD/month is quite normal.

Even as students, many are capable of taking on additional design work at home with good income, becoming financially independent for study expenses while gaining experience and working skills. Graduates can take on roles such as graphic design, advertising, printing, brand identity, creative ideas... multimedia communication products: producing advertising clips, films, animated films, music videos, entertainment... working at event companies, television stations, etc.

Lightboxes of famous brands made by Sao Tan Viet

The path to becoming a professional advertising designer is not easy

Many young people hastily assume that becoming an advertising designer is not very difficult and offers high income. However, in reality, any profession that wants success requires serious study and hard work. When presenting a product, you must convey all the messages the producer wants to send and create a unique appeal compared to similar products. Moreover, a good design product or a promotional campaign must not only be polished in form and content but also suit the tastes and cultures of regions, countries, and ethnic groups. Therefore, advertising designers must have a certain understanding of the culture, customs, traditions, and ceremonies of various countries to creatively generate ideas and provide appropriate promotional solutions fitting the market.

Becoming a professional advertising designer in the current 4.0 technology era is truly not easy. The industry has a fast turnover nature, requiring continuous self-learning, technology updates, sharpness, and the ability to grasp market trends.

Many young people have had to drop out midway because they cannot keep up with the large amount of knowledge. Many graduates cannot find good positions and high salaries due to lacking many related skills... and many cases have to work in jobs unrelated to their major because they lack the ability and skills to be recruited by advertising design companies or large media companies.

Supply is abundant, but quality is not high

Many employers offer very high salaries and good benefits to "hunt" skilled, highly professional advertising designers, but they do not always find suitable candidates even though the workforce in this field is quite large. The reason is that employer requirements are increasingly high, which not all graduates can meet. Moreover, some companies require experience, which causes difficulties and disadvantages for new graduates.

On the other hand, training centers and graphic design schools have been opening rapidly to meet labor demand but lack quality control in training and output quality. Therefore, many training programs are still not practical enough, overly focused on theory, with outdated learning environments and teaching methods that cannot fully develop learners' abilities, causing the market to still lack high-quality human resources. With the knowledge gained after graduation, most students only grasp the basics and mostly need retraining from scratch. Hence, the level of new graduates always has gaps compared to the practical requirements of jobs.

How to succeed in this field

This is a question not only for those who are exploring or studying advertising design but also a big question for educators. Not every young person passionate about and loving advertising can become a professional advertiser. The important thing is to know who you are and what you need to supplement your knowledge. Above all, you need to realize that this is a profession that always works in a high-pressure environment and requires a spirit of striving, continuous learning, and updating knowledge about many related fields as mentioned above to achieve success.